In short, long-tail keywords drive targeted traffic and should be an integral part of your SEO strategy. Top brands with huge marketing budgets don’t go after long-tail keywords because the search volumes are relatively small.īut, the traffic that comes to you will be highly motivated because they’ve specified exactly where they are (beginners) and what they want (to take guitar lessons).

Head keywords (e.g., guitar lessons) have huge search volumes, but long tail keywords (e.g., best guitar lessons for beginners) will help you rank higher in the Google results because they’re less competitive.

So, you can either stand out from the crowd, with valuable content or get buried with mediocre content. Millions of pieces of content are published every day, the majority being written content. Most likely, you’ve got a lot of competition for search engine and user attention.

It’s not about ranking #1 – as wonderful as that might seem – but rather, it’s about providing enormous value so that when people visit your page, they’ll stick around instead of bouncing off. Modern SEO involves meeting users at the point of their needs.

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